Pay Per Call 2015

The movie Back to the Future gave us high expectations for technology in 2015, and although we haven’t yet seen flying cars or power laces, we are seeing rapid, ever-changing improvements in mobile technology, as well as a population that relies heavily on mobile technology for anything from organization, to communication, to planning where their next meal is going to be. With over 71% of the United States population relying on smartphones, pay per call marketing is a no brainier, and will continue to develop the landscape for performance based marketing in 2015.

Efficiency

Why is pay per call marketing an important advertising strategy for the New Year? It works. Pay per call marketing is incredibly effective in a mobile world because it matches the consumer to the most relevant results based on their search, most of which happens on mobile devices. If consumers are receiving relevant search results, a business’s ROI is bound to increase. And these results are measurable.  In fact, a study by Mobile Marketer suggests that a 70% of all mobile searches result in action within the first hour. We can compare this to other kinds of advertising, such as banner click through ads, which may reach a wider audience overall, but these results are not always relevant to what the consumer is looking for in the first place. Not to mention, Business Insider studies have shown that consumers have developed what is known as “banner blindness”, rendering most of these click through advertisements almost useless.

Cost Effectiveness

At the beginning of the year, most if not all businesses revamp their budgets, goals, and business strategies. This can mean lowered or more closely managed budgets but a continued need to see growth. The cost effectiveness of pay per call marketing in comparison to other advertising techniques is a fact that’s hard to combat. When looking at click based advertising, a single click would typically cost less than a single call. However, advertisers often forget that they have to pay for every click, which, aside from creating opportunities for click fraud, has the potential to be very costly with very low returns. At this point a quality versus quantity argument has to be evaluated, which ties into the next important factor (i.e. benefit) of pay per call marketing.

Quality

Pay per call ads are niche specific, meaning the consumer calling wants to know more about the search result, and as mentioned earlier, this creates high turnovers. If you find what you’re looking for right away, how much further are you going to search? Nearly every lead you receive is a quality lead with the potential for immediate ROI. Again, compare this to banner ads, which may or may not send you quality leads, though the quantity of visitors has the potential to be greater. Justin explains that 8% of internet users account for 85% of clicks on display ads (and not all of those clicks are from humans).

In an ever continually expanding mobile oriented market, advertisers would be wise to adapt a marketing experience that benefits both the consumer and themselves. Pay per call advertising is an efficient and cost effective way to achieve maximum results while obtaining quality consumer leads. This form of advertising will only continue to expand as the population grows more dependent on their mobile technology. Essentially, pay per call might be the closest thing to flying cars advertisers will have in the year 2015.

Tips for Designing Smarter Websites

An effective online presence should go beyond listing contact details and products or services. Your site needs to keep pace with how customers are using websites today, both at home and Business. To boost engagement – and sales – keep these savvy yet simple strategies in mind.

Integrate web applications to easily improve your website. For businesses of all sizes, it makes sense to leverage popular services like Skype, Amazon, and Paypal on your website.  This can be easily done using web apps which improve the functionality and capability of your website to create a more usable platform for visitors.

Some web hosts offer web apps directly within their Web hosting or website builder packages. With hundreds of options, business owners are sure to find exactly what type of integration they need. Whether they wish to leverage communication, social media, or multimedia capabilities, it can all be easily done with a click of a button.

Reach all potential customers with responsive web design. In 2010, the concept of “responsive design” was created by Ethan Marcotte as a reaction to the constantly shifting digital landscape. By leveraging a responsive design within a website, automatic adjustments are made to text, images, media and other elements to keep its layout and functionality intact, no matter the device used for viewing. When a user visits a site from one device (like a smartphone), then another (like a PC), and another (like a tablet), the site should automatically adapt quickly and seamlessly.

Limit Flash to ensure your content is presented correctly. Though it can be attractive and help engage visitors, Flash video and animations can also deter potential customers from your website. If it helps to visually explain or introduce the business, make sure your solution does not slow site-loading time or negatively affect accessibility via smartphones and tablets. When an animated user experience is crucial for online strategy, an alternative to Flash is HTML 5. HTML 5 offers much of the functionality of Flash without the slow loading times or accessibility issues.

Ensure reliability on your website. While a website’s front-end will attract visitors, the technology behind it is what will help deliver a valuable experience, so make sure outages are rare.
Geo-redundant hosting is one method in which Web hosts can remain working and available. With this solution, user data is stored on two servers simultaneously in two geographically separate data centers. Should the first location be unexpectedly interrupted, the site will continue to run in the second location without any data loss.

Having a successful website is all about delivering a positive experience to the end-user and converting them into one of your customers. By leveraging reputable and convenient third-party applications, embracing mobile devices, and properly managing multimedia on a reliable platform, you can set the stage so your products and services tell your story.

Pay Per Click Overview

Pay Per Click Overview:

• Keyword Research & Selection – Our service includes the research and selection of targeted and relevant keywords best suited for your campaign, services and product.
• Text Ad / Creative Development - Our service includes the creation of unique, custom and targeted text ads best suited to drive targeted and qualified traffic
• Landing Page Consultation – Our service includes the analysis and consultation of recommended landing page changes that are best suited to increase conversion rate and sales volume; however my service does not include the programming or implementation for such recommended changes.
• Campaign Tracking Consultation - Our service includes the analysis and consultation of recommending campaign and landing page tracking system that will best suit the need for campaign analysis and traffic transparency, however my service does not include the programming of such tracking system nor the implementation or installation of such tracking systems.
• Campaign Implementation - Our service includes the campaign database creation and upload for submission of all keywords, creative’s and bids.
• Account Management - Our service includes the management of each advertising platforms account settings which includes such things as budgets, campaign settings, ad group setting, keyword settings, creative settings, match types, bids, time settings, geo targeting and etc.
• Bid Management - Our service includes the management of keyword bids and ongoing tasks such as bid gaps monitoring, bid changes, and position optimization.
• Campaign Analysis - Our service includes the ongoing analysis of campaign performance and monitoring of what is known as the campaign critical success factors. Such factors include the trending analysis of Impression Volume, Click Volume,  Click Thru Ratio (CTR), Average Cost Per Click (CPC), Costs, Conversion Rates (Cr), Cost Per Conversion (CPA, CPL, CPS), Conversion Volumes, Average Position (POS), and Quality Score
• Campaign Optimization - Our service includes the ongoing optimization or tweaking of campaign settings to meet or exceed company business goals. Campaign optimization includes the keyword testing, keyword list modification, keyword expansions, text ad variation testing, landing page A/B tests, bid changes, positional testing, and geo targeting that best suites the conversion and business goals of the client and campaign.
• Creative Testing - Our service includes the creation and testing of new creative’s, plus the implementation of creative’s advised or requested by the client, for the purpose of increasing Click Thru Rates, Quality Score, Relevancy and Conversions.
• Campaign Report - My service includes campaign reports and analysis as needed, by request or on a specific schedule, as best determined by the needs of both parties.

For more details  come here

•  

Glimpse of internet history

Internet is a technology used to send messages across the PCs with a purpose of connecting people or networks. If you ask me to tell the exact date of invention of the software and concept of internet, then I would say I don not know. In fact no one knows when was the day when internet exactly came to its existence as an idea. But origin of internet was reported somewhere between 1950s-1970s. Internet was born with the idea of utilizing networks and computer systems to link and share information or messages across the area covered.

Today internet is much more than just a mode of sharing or linking information via one computer set to another. Internet has traveled along way and covered a long journey full of changes, up-gradation and development in technology behind the internet.

Did you know that internet was once upon a time known as INTRANET? May be no. INTRANET or advanced research project agency was a kind a of R & D or research and department section built for the benefit of science and military area.  That is why internet at its early era was not a public usage service as internet was complicated as well as technical enough to be used by only experts.

Internet history began long back ago and till now internet has grown and evolved itself into a powerful technology. If internet history is divided into parts then it would start from the age of concept before the 1960s followed by history or advancement of computer and software, history of mails, search engines and downloading technology. Internet history is also followed by the change in internet usage such as internet from a sharing device to now a complete world of its own.

Not many of us know that the very first adaptation of email was launched somewhere in 1972 and was a creation of Ray Tomlin-son. The first version of search engine was introduced in year 1989 with a different name ‘Archie’, with a purpose of searching information.

From launch of public user internet (1990) to launch of windows, internet has seen changes and development in a large sense. Today internet has high speed networks and can be accessed by laptops; GPRS enabled mobile phones and more. Internet has television in it and can save or sends large number of files or mails and what not. You can see your friend or family member sitting far in another country by a click of your computer keys.

You can shop on internet, ATM works on internet, publish your book on internet and download any song or movie from internet without searching for it in music shops. Now that’s how far has internet come and no one know how far it will go from here, but we do know that this is definitely not a stop for the technology called internet.

 From INTRANET to INTERNET, internet has a history of changes, advancements and development as well as enfolds the roots of history of many supportive technologies.

Generation ‘NOW’ does not know much about internet and its journey till now but does know that internet is still moving and creating history and historical movements. Now, what was the latest creation?  I know Internet television.

Things you did not know about internet

Talk of the tinsel town is internet. In today’s date many inventions are struggling to claim a place as biggest achievement of technology but its internet that steal s show. No one including the inventors knew that someday internet will not just link the world but will become a part of everything.

Generation which had no television are not friendly with internet or even the basic log-in log-off terms but they are aware of the fact that internet makes living better, they do know that internet can help their grandchildren with their homework or class project. Our parents or grandparents may be aliens to the use of internet but they are not aliens to the fact that internet is a necessity.

Our mother may not know how to move mouse but does know that internet can provide her with recipe for every food item or can search for interior designs for the house.

Internet can do and in fact does so much that there are so many of us who are still not sure why internet is so big. Okay! We all know that internet helps us in sending mails and chatting with our friends or searching for information, surfing for pictures as well as music and so on. But, how many of us know that with internet you can publish your own book? Or with internet you can design your desktop with animations called widgets and directly access your favorite site instead of typing it on tool bar and searching for it.

Internet has definitely entered every part of our life. From kids to grownup each one has to rely on internet, either for informing self or educating self.

You can use internet for making sites or domain exclusively for your business or company. What more you can also upload your computer desktop with smart and savvy know-how tools that will serve as your manager or virtual secretary. Whether big or small, every company is living on internet. Even small shops are utilizing internet to keep an eye on competition and to find ways to improve or make it big.

If you are someone who is tired of the course you have done in your school days then you can surf on internet and search for large number of course options for your graduation of further studies. Internet has a world of information for everyone.

Did you know that to some extent internet is behind all the animation movies, space projects, television shows, government policies and so on. Internet may not be a big part of them but somewhere, in some section internet must have been used to extract information or a data or to download something or upload an advertisement or note or declaration etc.

Have you felt a need of telling some college or friend few things they need to know but you can’t, then internet can do that for you? There are sites where you can use to send anonymous message (but do not be abusive, such sites are strict). You can also find sites to make your own reality show by sending your video which is further evaluated by the site. Apart from educator, Internet can be fun and entertainer too. You can download movies, music and e-books or e-novels and much more.

Internet takes your world with you in your laptop. Access your mails and be in touch with your loved ones or official people from anywhere, anytime. Internet brings everything in your mobile thus you can carry your mails and data in your pocket to any corner of world.

From designing your t-shirt to designing of your business card, in internet you can find sites for all purposes without traveling anywhere. Internet also protects your computer and your personnel data as you can downloads antivirus software or search for sites that work on detecting malicious malware and spyware (may not remove it, but will detect it).

From ordering flowers to gifts, from booking air ticket to planning a holiday trip, from shopping online to selling online, from learning to sharing and much more, with internet you get the liberty to live or walk with the time and the ever-changing world. With internet on your desk, in your pockets and all around you its better you update yourself with everything you can do with internet in order to make life nothing but easy.

Role of internet in communication

Concept of internet when came to existence somewhere around 1960s, it was based on the purpose of connecting as many people as possible. The start of internet was slow but today internet undoubtly connects whole of the world. Contribution of technology and science towards the communication among people began with inventions such a telephone and telegraph. Ever since communication identified itself as apart of human life, inventors and scientist have been trying to exploit technology to renovate communication process and make it as easy as possible.

If you go by the practical definition of communication you will come across a long list of meanings and explanations given by various scholars of the field of communication. One such definition says that communication is a process of sending and receiving. It may sound technical but in reality this is what we all do on our daily basis, with some face to face while with others through a medium. For example if you talking to your friend you are sending a message and your friend will receive your message and if required give back a response or a reply.

This is where internet comes as an important part of communication. Internet acts as a medium for many to send their message across a receiver, which can be either a friend or family.

But apart from the basic communication and building a touch among people internet also helps us to communicate with different culture, histories and geographical aspect of the world we live in. we can easily find about information on any place, country or anything and almost everything on internet.

Internet is an educator as well as an entertainer thus with internet you can access any field and communicate about things you know or things you need to know.

The speed and ease of communication given by internet is one reason for the decrease in trend of sharing letters and postcards among friends and relatives. Where a letter may take more than two days to reach your loved one, an email takes less than two minutes to do the same.

You don’t just learn a lot and stay in contact with people, communicate but also get to share your likes and dislike and daily routine. What more? Internet has been technology’s favorite invention and thus we today we find internet with videos, television, radio and more.

Internet is now a global power which is why countries all across the world is using internet as much possible as they can. Tourism department of many places uses internet to communicate with people around the world and let them know what is in store for them.

The innovations of internet such as radio, videos and more are used by much government to communicate with its citizens. They spread their message on radio which is also available on internet. Government also releases its press release or official announcement on internet.

It’s a jet age and internet is now a part of everyone from every age group to every culture and religion internet has its influence and thus while some use it to communicate as fast as they can, some feel it’s an entertainment section but the truth is internet may have changed its color and look but somewhere inside this new technology the basic purpose is still communication.